Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to:

• Bring more visitors to your website
• Increase your company’s visibility online
• Approach bloggers and other online influencers about your products and services
• Get your website social media ready
• Craft a potent social media pitch
• Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
• Avoid campaign killers and online faux pas
• Devise a sound social media marketing strategy.

We discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

Join us at the brand new Hotel le Germain in downtown Calgary.

Where and When?

Hotel le Germain
899, Centre Street SW
Friday, October 8
9:30am - 4:30pm

Your Instructors

We're Julie Szabo and Darren Barefoot, the founders of Capulet Communications and authors of Friends with Benefits: A Social Media Marketing Handbook. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and its biggest brands like Mountain Equipment Co-op and Best Buy.

We regularly speak to companies and associations about web marketing, and taught courses on social media marketing at UBC and SFU.

Testimonials

"I urge all CEOs and managers new to social media marketing to attend Darren and Julie's Social Media Marketing Bootcamp...so you'll get it."

Wayne Racine,  Digital Marketing Manager
London Drugs

"The course was engaging and wildly practical. And confirmed a lot of the strategies we are using that are working for building networks."

Shawna Reibling, Knowledge Mobilization Coordinator
Faculty of Education, UBC

"I really enjoyed the day. I feel much more up to speed with the social media tools we now have to incorporate in our daily lives."

Elyse Mailhot, Canadian Tourism Commission

"Before your workshop, I had checked out Twitter, Facebook and blogs as platforms and created personal accounts to experiment with them. Your course provided the important contextual background I needed to pull all of these together and understand them from a marketing perspective. Informative, witty, organized. But most important to me - intelligently-presented."